Vietnam is the world’s largest exporter of passion fruit pulp and concentrate, according to CBI, and a small but fast-growing source of pineapple juice concentrate; banana puree is an untapped opportunity built on a large banana crop. For buyers, the real questions are pesticide residues, growing-area traceability, plant registration and specifications fixed for the destination market. AgrifoodV helps buyers understand Vietnamese supply and works with the production side so that plants and growing areas meet buyer requirements.
At a glance
- 52.4%
Vietnam’s share of extra-EU imports of tropical fruit juice under CN code 2009 89 73 in 2025: EUR 71.3 million, 13,463 tonnes. The code covers several tropical fruits, not only passion fruit.
Source: Eurostat Comext
- EUR 6.12 million
EU imports of pineapple juice of 20–67 Brix (CN 2009 49 30) from Vietnam in 2025, up from EUR 0.74 million in 2024. Vietnam also held 12.2% of Japan’s imports of pineapple juice above 20 Brix by value.
Source: Eurostat Comext; UN Comtrade
- 2.75 million tonnes
Vietnam’s banana output from more than 163,000 ha in 2025, still exported mostly as fresh fruit; deep processing remains limited.
Source: Department of Crop Production and Plant Protection
- 0% in the EU
Duty on Vietnamese passion fruit juice, pineapple juice and banana puree under the EVFTA, against MFN rates of 10.5–11%, 16% and 18.4% respectively.
Source: European Commission, TARIC
Three products, three different risk profiles
Passion fruit pulp, NFC juice and concentrate
EU 0% (EVFTA). Japan 0% (VJEPA and CPTPP). South Korea 0% (VKFTA). United States: MFN 0.5 cent/litre for juice or 9.6% for unfrozen pulp, plus 12.5% under Section 301 from 24 July 2026; passion fruit juice is not on the exclusion list.
Minimum reconstituted Brix: EU 12.0, US 14.0, Japan 14 (JAS 1075); under JAS a concentrate must reach at least 28°Bx. US Juice HACCP (21 CFR Part 120) requires at least a 5-log pathogen reduction.
Residues: in France’s 2024 data, 15 of 47 Vietnamese samples exceeded MRLs (DGAL); South Korea recalled a 6,970 kg lot of frozen passion fruit in March 2026 for difenoconazole. Plant registration with GACC (Decree 280) and MFDS.
Pineapple juice: NFC and concentrate
EU 0% (EVFTA, MFN 16%). United States: concentrate of more than 3.5 times (2009.49.40) pays 1 cent/litre and is exempt from Section 301; NFC pays 1–4.2 cents/litre plus 12.5%. Japan under CPTPP: 3.4% NFC, 4.6% concentrate (VJEPA: 17.2% and 23%). South Korea (VKFTA): concentrate 0%, NFC 40%.
Minimum reconstituted Brix: EU 12.8; US 12.8 from concentrate, 10.5 single-strength, acidity not more than 1.35 g/100 ml (21 CFR 146.185); Japan 11, with concentrate at least 27°Bx.
MD2 holds 70–75% of the EU pineapple market but less than 5% of Vietnam’s roughly 52,000 ha; standard Brix and acidity values for Vietnam-grown MD2 have not been officially published, so ask for plot-level data. Fresh Vietnamese pineapple is not yet permitted into the United States or China.
Full analysis: pineapple juice →
What is MD2 · MD2 export markets
Aseptic banana puree
EU 0% (EVFTA, MFN 18.4%, code 2008 99 99 90); aseptic puree may fall under heading 2008 or 2007, so apply for Binding Tariff Information. United States 3.4% (2008.99.13.00), while Colombia, Peru, Panama and Central America pay 0%. Japan and South Korea: check at the time of quoting.
EU minimum 21.0 °Brix for reconstituted banana puree; banana nectar needs at least 25% puree (Codex and EU). One commercial specification sheet states minimum 20 Brix, maximum pH 4.6, 210 kg drums.
We have found no public source reporting an export-scale aseptic banana puree plant in operation in Vietnam, so processing capability must be verified. Bananas brown fast and are low in acid; baby food buyers set the strictest residue and microbiological requirements.
What to check before you sign with a Vietnamese supplier
- Growing-area codes linked to the plant
Decree 38/2026/ND-CP regulates growing-area codes; Resolution 36/2026/NQ-CP links them to land-parcel identification codes and the national traceability system.
- Lot-by-lot farm records
Spray records and pre-harvest intervals for each plot and each growing-area code.
- Residue testing on raw material
Testing before fruit enters the warehouse, against a pesticide list matched to your market. Residues in fruit carry into puree and concentrate through processing factors (Article 20 of Regulation 396/2005).
- EU increased-controls status
Durian, okra, dragon fruit and chilli peppers from Vietnam remain under Implementing Regulation (EU) 2019/1793 for pesticide residues; passion fruit is not listed. See the current list.
- Plant registration and food-safety system
GACC registration under Decree 280 (from 1 June 2026) for China; MFDS registration before import into South Korea; Juice HACCP for the United States, plus documentation for the importer’s FSVP.
- Certifications your market expects
EU buyers most often request GlobalG.A.P. for farms and BRCGS or IFS for packhouses (CBI); Middle East buyers usually require Halal.
- Proof of origin under the right agreement
EVFTA for the EU; CPTPP, not VJEPA, for pineapple juice into Japan; Form E, not RCEP, for passion fruit juice into China. Goods transshipped through the UAE do not automatically qualify for CEPA treatment.
- Specifications and tariff code fixed by market
Brix, acidity, dilution ratio and NFC versus concentrate agreed at contract stage, because the same lot can meet EU rules and miss US or Japanese thresholds.
How AgrifoodV works with buyers
Understand your requirements
Product form, specifications, certifications, volumes and destination markets, mapped against each market’s duties, standards and import rules.
Assess supply capability and gaps
Growing areas and codes, farm records, residue data, plant registration and processing capability: what is in place and what is missing.
Work with the production side
Growing-area planning, cultivation protocols, traceability, plant technology and certification roadmaps, so producers meet your specifications consistently.
AgrifoodV is a value-chain builder and investor, not a trader: we do not sell or quote fruit products. We plan market-back (Market → Processing plant → Growing areas) through our market, processing plant and growing-area services.
Sources
- CBI (Netherlands Ministry of Foreign Affairs). Entering the European market for passion fruit juice, updated 22 July 2026; The European market potential for pineapple juice, 2 December 2025; Entering the European market for fresh pineapples, 10 October 2022.
- Eurostat. Comext, extra-EU imports under CN codes 2009 89 73 and 2009 49 30, partner Vietnam. United Nations. UN Comtrade.
- European Commission. TARIC, origin Vietnam. USITC. Harmonized Tariff Schedule of the United States. USTR. Section 301 notice on goods from Vietnam, Federal Register doc. 2026-15181.
- Japan Customs. Customs tariff schedule, Chapter 20. Korea Customs Service. FTA portal.
- Council of the EU. Directive 2001/112/EC as amended by Directive 2012/12/EU. European Parliament and Council. Regulation (EC) No 396/2005. European Commission. Implementing Regulation (EU) 2019/1793, consolidated version of 30 June 2026.
- eCFR. 21 CFR 101.30, 21 CFR 146.185, 21 CFR Part 120 and 21 CFR Part 1 Subpart L (FSVP).
- MAFF Japan. JAS 1075. MFDS. Registration of foreign food facilities. Singapore Food Agency. Circular on GACC Decree No. 280.
- VnEconomy, 23 March 2026, reporting DGAL data via the Vietnam Trade Office in France (vneconomy.vn). MFDS recall of 28 March 2026 (medipharmhealth.co.kr).
- Codex Alimentarius. CXS 247-2005, General Standard for Fruit Juices and Nectars.
- Department of Crop Production and Plant Protection. Phytosanitary regulations of importing countries, updated 3 August 2026.
- Government of Vietnam. Decree 38/2026/ND-CP and Resolution 36/2026/NQ-CP. Government News, 8 August 2025, citing Ministry of Agriculture and Environment figures (antidumping.vn).
Compiled by AgrifoodV from the sources above (accessed 17–18 October 2026). Tariff rates and regulations may change; re-check current tariff schedules and legal texts before signing contracts. This content is not a substitute for legal advice.